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TRUEVIEW SHADES
The TrueView Shades product line has been launched through an innovative digital campaign. These Canadian design and made sunglasses are perfect for the bright lights of the north.
The campaign targeted social media users based on personal interests such as adventure, the wilderness, and landscapes. We partnered with local influencers who share a passion for the TrueView Shades lifestyle of adventure, form, function and fun.
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